STRATEGI KOMUNIKASI BNN DALAM PROGRAM REMAJA TEMAN SEBAYA ANTI NARKOBA GEN Z DI KOTA BANDA ACEH
DOI:
https://doi.org/10.22373/jai.v8i2.2620Keywords:
Communication Strategy, Campaign, Teen Peers Against DrugsAbstract
The trend of drug abuse in Indonesia is increasing, and one of the areas that have problems with drugs is Banda Aceh. Anti-Drug Peers Youth is a program that is included in the scope of National Priority (PN) activities and is a drug abuse prevention program under the auspices of the BNN main program. The purpose of this studio was to find out how the communication strategy used by the National Narcotics Agency (BNN) of Banda Aceh in campaigning for the Anti-Drug Peer Youth Program for Generation Z in Banda Aceh. The research method used is descriptive qualitative, using interview techniques with three informants. The results of the study show that regardless of the communication strategy implemented by youth they are selected and are seen as active and have been competent. They are considered capable of being activists in compiling messages using simple language that is easily understood by teenagers. The message delivery used is through canalizing and educative methods and uses spoken words and printed writing media.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC-BY-SA) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal (See The Effect of Open Access);
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work;
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
