Efektifitas CSR Dalam Meningkatkan Citra Perusahaan PT.ASN
Indonesia
Abstract
- Agro Sinergi Nusantara which is engaged in oil palm plantations, since its establishment in 2011 until now has never been demonstrated or received rejection from the community. The company always implements CSR or social responsibility programs. The purpose of this research is to seek and find knowledge that can be used directly in life. In conducting this study, the author uses a qualitative analysis approach and descriptive method. The findings that the authors get are; focus of CSR implementation of PT. Agro Sinergi Nusantara Kebun Ujung Lamie in 5 fields, education, environment, infrastructure, social and health. CSR PT. Agro Sinergi Nusantara can be classified into a centralized circle model, because CSR in the company focuses on its responsibilities on the economic aspect, but also does not forget its responsibilities to other aspects and are interrelated with each other. This can be seen from the formation and increasing image of the company.
Keywords: Company image, Corporate Social Responsibility (CSR)
References
DAFTAR PUSTAKA
Buku
Hartono, Sri Redjeki. Kapita Selekta Hukum Perusahaan. Bandung: Mandar Maju, 2000.
Sumirat, Soleh., dan Ardianto, Elvinaro. Dasar-Dasar Public Relation. Bandung: PT. Remaja Rosdakarya, 2020.
Mardikanto, Totok. Corporate Social Responsibility Tanggungjawab Sosial Korporasi. Bandung: Alfabeta, 2018.
Moleong, Lexy J. Metode Penelitian Kualitatif. Bandung: PT. Remaja Rosdakarya. 2008.
Afifuddin, dan Saebani, Beni Ahmad. Metodologi Penelitian Kualitatif. Bandung: Pustaka Setia, 2012.
Jurnal
Muad Roanuddin, “Dampak Sosial Dan Ekonomi Aktifitas Perusahaan Perkebunan Kelapa Sawit PT. Gawi Makmur Kalimantan Di Desa Rintik Kecamatan Babulu Kabupaten Penajam Paser Utara”, Jurnal Ilmu Pemerintahan, Vol. IV, No. 1 (2016): 585.
Ega Rohma Nur Ulaika. “Implementasi Corporate Social Responsibility Dalam Meningkatkan Kepuasaan Pelanggan.” Jurnal Ilmu Dan Riset Akuntansi, Vol. IV, No. 8 (2015): 2.
Heri Tri Irawan, dan Iing Pamungkas. “Studi Kelayakan Investasi Perkebunan Kelapa Sawit PT. Agro Sinergi Nusantara (ASN) Kabupaten Aceh Selatan.” Jurnal Optimalisasi, Vol. IV, No. 1 (2020): 40-46.
Trimanah, “Reputasi dalam Kerangka Kerja Public Relations.” Jurnal Ilmiah Komunikasi, Vol. III, No. 1 (2012): 92-102.
Carol, Archie B. Corporate Social Responsibility; Evolution of Definition Construct, Business Society 1999. Diambil pada 2009 dari http://bas.sagepub.com/cgi/content/abstract/38/3/268. 268-295.
Skripsi
M. Fikri Multazim , “Efektivitas Tanggung Jawab Sosial Perusahaan (CSR) dalam Pengembangan Masyarakat Bayung Lencir pada PT. Mitra Agrolika Sejahtera. Jambi: Fakultas Ekonomi dan Bisnis Islam. 2020.
Buku
Hartono, Sri Redjeki. Kapita Selekta Hukum Perusahaan. Bandung: Mandar Maju, 2000.
Sumirat, Soleh., dan Ardianto, Elvinaro. Dasar-Dasar Public Relation. Bandung: PT. Remaja Rosdakarya, 2020.
Mardikanto, Totok. Corporate Social Responsibility Tanggungjawab Sosial Korporasi. Bandung: Alfabeta, 2018.
Moleong, Lexy J. Metode Penelitian Kualitatif. Bandung: PT. Remaja Rosdakarya. 2008.
Afifuddin, dan Saebani, Beni Ahmad. Metodologi Penelitian Kualitatif. Bandung: Pustaka Setia, 2012.
Jurnal
Muad Roanuddin, “Dampak Sosial Dan Ekonomi Aktifitas Perusahaan Perkebunan Kelapa Sawit PT. Gawi Makmur Kalimantan Di Desa Rintik Kecamatan Babulu Kabupaten Penajam Paser Utara”, Jurnal Ilmu Pemerintahan, Vol. IV, No. 1 (2016): 585.
Ega Rohma Nur Ulaika. “Implementasi Corporate Social Responsibility Dalam Meningkatkan Kepuasaan Pelanggan.” Jurnal Ilmu Dan Riset Akuntansi, Vol. IV, No. 8 (2015): 2.
Heri Tri Irawan, dan Iing Pamungkas. “Studi Kelayakan Investasi Perkebunan Kelapa Sawit PT. Agro Sinergi Nusantara (ASN) Kabupaten Aceh Selatan.” Jurnal Optimalisasi, Vol. IV, No. 1 (2020): 40-46.
Trimanah, “Reputasi dalam Kerangka Kerja Public Relations.” Jurnal Ilmiah Komunikasi, Vol. III, No. 1 (2012): 92-102.
Carol, Archie B. Corporate Social Responsibility; Evolution of Definition Construct, Business Society 1999. Diambil pada 2009 dari http://bas.sagepub.com/cgi/content/abstract/38/3/268. 268-295.
Skripsi
M. Fikri Multazim , “Efektivitas Tanggung Jawab Sosial Perusahaan (CSR) dalam Pengembangan Masyarakat Bayung Lencir pada PT. Mitra Agrolika Sejahtera. Jambi: Fakultas Ekonomi dan Bisnis Islam. 2020.
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Published
30-06-2022
How to Cite
Ranisa, D., & Nurdin, H. (2022). Efektifitas CSR Dalam Meningkatkan Citra Perusahaan PT.ASN: Indonesia. ADIDA, 2(1), 61–80. etrieved from https://journal.ar-raniry.ac.id/sadida/article/view/1691
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