PENGARUH KEPERCAYAAN DAN MINAT BELI MASYARAKAT SECARA ONLINE

  • Rahmi Universitas Syiah Kuala, Aceh, Indonesia
  • Syafitri Institut Agama Islam Negeri Zawiyah Cot Kala, Langsa, Aceh, Indonesia

Abstract

This research was conducted to determine the effect of people's trust and buying interest online. Trust is considered an important factor and is one of the critical factors in stimulating online transactions. When trust is higher, of course, it will be used as a measure to foster consumer buying interest to transact online, so the higher the trust, the higher the buying interest. Positive trust certainly affects consumer interest in shopping online because they believe that sellers are able to carry out their business activities properly and can be trusted by sending the purchased products to consumers.

Published
2020-10-30
How to Cite
Rahmi, & Syafitri. (2020). PENGARUH KEPERCAYAAN DAN MINAT BELI MASYARAKAT SECARA ONLINE. Al-Ijtima`i: International Journal of Government and Social Science, 6(1), 29-42. https://doi.org/10.22373/jai.v6i1.665