MANAJEMEN PEMASARAN SYARIAH PADA INDUSTRI KREATIF: FUNDAMENTAL MENUJU INDONESIA EMAS 2045: Indonesia

Muhammad Syahbudi; Sri Ramadhani; Elida Elfi Barus; Farid Fathony Ashal

doi:10.22373/z8xmh132

Authors

Muhammad Syahbudi Universitas Islam Negeri Sumatera Utara
Sri Ramadhani Universitas Islam Negeri Sumatera Utara https://orcid.org/0009-0003-3077-9465 (unauthenticated)
Elida Elfi Barus Institut Syek Haji Abdul Halim Hasan Binjai https://orcid.org/0000-0001-7695-2698 (unauthenticated)
Farid Fathony Ashal Universitas Islam Negeri Ar-Raniry

DOI:

https://doi.org/10.22373/z8xmh132

Keywords:

Creative Industry; Islamic Marketing Management; Digital Disruption; SOAR Strategy; QSPM.

Abstract

The phenomenon of digital disruption today requires creative industry players to update islamics business models while strengthening a more adaptive approach to changing times. The shift towards the industrial era 4.0, digital disruption, and the disruption of the millennial generation makes the reformulation of marketing strategies an urgent need to be able to answer the dynamics of the needs of the creative industry. This study uses a qualitative approach with primary data sources from experts, analyzed through SOAR and QSPM techniques. The results of the analysis show that the S-A strategy which is a strategy obtained from the combination of strengths and aspirations is the most relevant strategy in strengthening the creative industry marketing management sector towards a Golden Indonesia 2045. This strategy is formulated by utilizing all the strengths of the creative industry so that it can be optimally channeled to achieve the expected aspirations. The results of the QSPM analysis set a priority strategy in the form of efforts to make islamics marketing management an umbrella or program policy for all creative industry marketing activities.