PRINSIP KETERBUKAAN INFORMASI DALAM E-COMMERCE: STUDI HADIS TERHADAP ETIKA BISNIS RASULULLAH

Abstract

This study aims to analyze the reinterpretation of the Prophet Muhammad’s business ethics, particularly the principle of transparency (tabligh), as a solution to integrity issues in contemporary e-commerce transactions. Amid the rapid growth of the digital economy, serious challenges have emerged in the form of information asymmetry, price algorithm manipulation, and the risk of gharar that harms consumers. The method used is qualitative, specifically a literature review (library research) employing a content analysis approach on thematic hadiths regarding honesty (shidq) and information transparency. The research findings indicate that the integration of prophetic values is crucial for ensuring economic justice and achieving blessings (barakah) within the digital ecosystem. Synergy between government regulations, digital literacy, and the utilization of blockchain technology is proposed to build a transparent and accountable transaction system. The limitation of this study lies in its conceptual-theoretical approach; consequently, the findings are not yet supported by empirical field data or quantitative testing to measure the practical effectiveness of applying these principles on various current e-commerce platforms.