ANALYSIS OF SALES AND SERVICE PRICING MECHANISMS FROM AN ISLAMIC ECONOMIC PERSPECTIVE

Case study of Latansa Gontor Ponorogo convection

Abstract

A trading activity will not escape the name of the price. Unclear prices can cause many things, for example, entrepreneurs do not like buyers and vice versa, even buyers can do something that can damage the good name of the seller or company and many other consequences. Therefore, the price really needs to be considered. This study aims to analyse the pricing mechanism and services at Latansa Gontor convection from an Islamic economic perspective. In this context, four pricing indicators according to the Islamic perspective are considered: wisdom, transparency, honesty and justice. The research method used is qualitative with an open coding approach. Data were collected through interviews with the manager of Latansa Gontor Convection as well as direct observation at the production site. The results of the analysis show that Latansa Gontor Convection successfully applies the principle of wisdom in pricing and services, this can be seen from how customers get clear information before the transaction. In addition, Latansa Gontor Convection adjusts product prices by taking into account customer needs and goals, as well as recognising the level of production difficulty in service pricing to provide appropriate compensation to employees.