Penggunaan Internet Marketing Dalam Bentuk Brand Association Pada Penelitian Langkok Kuliner Pasaman Barat

Authors

  • Nadifa Rahma Putri Universitas Islam Negeri Ar-Raniry, Banda Aceh-Indonesia

Keywords:

internet marketing, marketing, brand association, internet media

Abstract

This research is entitled "the use of internet marketing in the form of a brand association in West Pasaman culinary langkok research" to find out how to use internet marketing in marketing the culinary langkok business and to know the importance of brand association in a business. This research is a descriptive study with a qualitative approach and data collection by collecting data from informants by interviewing and visiting places and reading articles about culinary arts. This study discusses internet marketing, what is a brand association, marketing using culinary langkok internet marketing.

References

Andi, pemanfaatan teknologi informasi dan komunikasi sebagai media.2008. Yogyakarta.
Hermawan, Agus. Komunikasi Pemasaran. 2012. Jakarta: Erlangga
Belch, George E. & Michael A. Belch. 2007. Advertising and Promotion : an Integrated Marketing Communications Perspective. New York : McGraw-Hill/Irwin.
https://sumbar.antaranews.com/berita/419786/lezat-rendang-lokan-maligi-pasaman-barat-miliki-cita-rasa-istimewamenggugah-selera.
https://www.dhadigital.com/langkah-pemasaran-onlinedengan-strategi-internet-marketing
Azman, A. (2018). Penggunaan Media Massa dan Media Sosial di Kalangan Mahasiswa Komunikasi. Jurnal Peurawi: Media Kajian Komunikasi Islam, 1 (1).

Downloads

Published

2021-05-10

How to Cite

Rahma Putri, N. (2021). Penggunaan Internet Marketing Dalam Bentuk Brand Association Pada Penelitian Langkok Kuliner Pasaman Barat . ADIDA, 1(1), 101–115. etrieved from https://journal.ar-raniry.ac.id/sadida/article/view/1525