SADIDA

Strategi Humas Dalam Mengembalikan Citra Positif Radio Baiturrahman Di Kalangan Pendengar

Dara Julana, Hafidhatul Maula Ali — Tue, 28 Dec 2021 00:00:00 +0000

The research entitled "The Public Relations Strategy in Restoring a Positive Image of Baiturrahman Radio among Listeners" was conducted to find out what strategies were carried out by public relations at Baiturrahman Radio to restore a positive image among the public. This study uses a research method in the form of a descriptive method using field research techniques. Data collection techniques using observation, interviews and documentation. This study also uses a descriptive correlation method using a quantitative approach, namely describing the Public Relations Strategy in Restoring a Positive Image of Baiturrahman Radio among Listeners. This research approach is used to test the applied hypothesis. This research uses Situational Theory of The Publics. The situational theory of the publics or commonly abbreviated as STP is a useful theory for identifying the public, so that it can create more specific public categories based on the communication behavior of individuals and the effects of communication received by the individual. The results showed that the strategy carried out by Baiturrahman Radio's publicist was to re-schedule the Dakwatul Islam program so that the message conveyed was not maximal and no longer fragmented due to the call to prayer schedule which changes every day.

Program Kerja Humas PT. SBA Pada Masa Pandemi Covid-19

Romi Saputra, Salman Alfarisi — Tue, 28 Dec 2021 00:00:00 +0000

PT. SBA lhoknga is a company that produces cement located in Lhoknga, Aceh Besar. A company should have public relations or public relations in running a company. This is because companies cannot be separated from society. Public trust is very influential for the company because it will have an impact on the sales of the company's products. These programs are expected to grow and increase public trust. Public relations members are required to think more creatively in carrying out their duties, even more so during this pandemic

Upaya RSUD Dr. Fauziah Bireuen Meyakinkan Masyarakat Tentang Vaksinasi Covid-19

Nadia Zahara Putri, Dhiya Aula Fillah — Tue, 28 Dec 2021 00:00:00 +0000

This study entitled "The efforts of the RSUD dr. Fauziah Bireuen to convince the public to be willing to be vaccinated against COVID-19". One of the efforts of dr. Fauziah Bireuen Hospital to fight Covid-19 is to hold vaccinations for all people in Bireuen district. However, these efforts have encountered problems with the many negative opinions from the public regarding the Covid-19 vaccination. Some people still refuse vaccines, due to doubts about the safety and short and long-term side effects of the vaccine itself. This research is a descriptive research with quantitative and qualitative approaches. The data collection technique uses a survey from Google forms related to the receipt of covid-19 vaccination in a number of people in Bireuen district and interviews against one of the health workers from the RSUD dr. Fauziah Bireuen is Ns. Ismaidah,S.Kep. The purpose of the research or writing of this article is to find out the efforts of RSUD dr. Fauziah Bireuen to convince the public to be willing to be vaccinated against COVID-19. The results showed, There are 45 respondents from the people of Bireuen Regency who are willing to vaccinate against COVID-19 and 5 respondents who are not willing to vaccinate against COVID-19. Therefore, various strategies, methods, and periodic socialization are also carried out so that the public can understand well the importance of vaccination and also the effectiveness of the covid-19 vaccine, so that they can provide information and increase public confidence in the covid-19 vaccine.

Strategi Komunikasi Humas J&T Express Bener Meriah

Fandi Gusti Mulyawan, Zulkifli Abdurrahman Usman — Tue, 28 Dec 2021 00:00:00 +0000

This article examines the public relations strategy of J&T Express in maintaining customer loyalty. This article uses a qualitative methodology with a descriptive analysis method. The data was obtained by means of field observations and interviews with informants, the findings of this article are that J&T Express seems to be implementing exclusive strategies so that some customers are loyal for a long time. Public Relations J&T Express applies both internal and external strategies. The internal communication strategy includes a push strategy, in which the company's internal parties use a SWOT analysis to identify the industry's position with competitors. The external strategy includes a pull strategy, where J&T takes advantage of the COD feature that can attract consumers to minimize fraud by online shops.

Peran Penting Public Relations Di Era Digital

Arini Ulfa Satira, Rossa Hidriani — Tue, 28 Dec 2021 00:00:00 +0000

This article discusses the important role of Public Relations in the Digital Age. The method of analysis of this article is a literature study with a descriptive qualitative analysis approach. Digital Public Relations can be referred to as Cyber Public Relations which is used in company reputation management. The practice of Digital Public Relations is part of public relations activities adapted from the use of information and communication technology for companies. PR plays an important role in providing healthy and positive information to the public in the midst of the polemic of the development of communication technology. Therefore, PR must provide information that takes into account pluralism and cultural sensitivity in the community.

Efektivitas Komunikasi Interpersonal dalam Meningkatkan Loyalitas Pengunjung Warung Kopi di Banda Aceh

Candra Adikurnia — Tue, 28 Dec 2021 00:00:00 +0000

This study aims to analyse the effectiveness of interpersonal communication in increasing the loyalty of coffee shop visitors in Banda Aceh. Using a descriptive qualitative approach, this study explores the experiences and perspectives of coffee shop visitors and staff regarding interpersonal communication that occurs in their interactions. The results of the study indicate that effective interpersonal communication, which includes friendly greetings, personal attention, and non-verbal communication such as smiling and eye contact, has a significant influence on customer satisfaction. This satisfaction, in turn, becomes a strong mediator in building customer loyalty. In addition, the challenges faced by staff in maintaining consistent friendly communication, especially during peak hours, indicate the need for training and a work culture that supports effective communication. Coffee shop owners and management play an important role in creating an environment that supports positive interpersonal communication. These findings provide practical implications that coffee shops in Banda Aceh, by prioritizing good interpersonal communication, can improve customer experience and strengthen their loyalty, which ultimately contributes to business sustainability.