The Influence of Word of Mouth, Bank Reputation and Sharia Financial Literacy on Interest in Micro Business Credit Financing at Bank Syariah Indonesia (Regional Study of Bantul Regency)

Abstract

Business development in Bantul area is increasing, but there are problems that must be faced by business actors.
In addition to limited human resources and technology, the shortcomings that hinder business development are business
actors' lack of capital and minimal access to financing. Bank Syariah Indonesia is here to contribute to efforts to increase
the growth of the real sector, especially in the people's business sector. This study uses a quantitative method with a
purposive sampling technique . This study used 120 respondents as a sample of business actors in Bantul Regency. The
results of this study indicate that word of mouth , bank reputation and Islamic financial literacy have a positive and
significant effect on interest in financing People's Business Credit. The implications of these findings can be used as a basis
for increasing access and participation in financing People's Business Credit at Bank Syariah Indonesia through word of
mouth , bank reputation and Islamic financial literacy. This study provides an important contribution to understanding the
factors that influence interest in financing people's business credit at Bank Syariah Indonesia, especially in Bantul Regency.