A Sharia Digital Marketing : Triggering the Distributors’ Improvement of Sales

Abstract

This research was conducted to determine digital marketing in increasing the sales volume of the Ratu Glow Skincare as one of skincare business distributor according to an Islamic Economic perspective. This paper also aims to determine the problems faced in increasing the sales volume of the Ratu Glow Skincare business. This study applied a qualitative research using observation and interview methods for data collection. The study found that the Sharia digital marketing strategy that carried out by Ratu Glow Skincare triggers the increasing of the sales product volume. Herein, the social media such as Facebook, WhatsApp, Instagram and Shopee were applied as media in tranforming the product sales and marketing which intertwinning a sharia economical perceives including honesty service strategies and competitive prices, good product quality, direct distribution channels, and massive online promotions. This reveals that sharia digital marketing has proven can boost the consumer interest in buying Ratu Glow Skincare products repeatedly.