INTEGRATING ISLAMIC FINANCIAL PRINCIPLES INTO INVESTMENT FEASIBILITY ASSESSMENT: INSIGHTS FROM THE HALAL CREATIVE SECTOR

Abstract

Investment is a key foundation for economic progress because it can stimulate the real sector, create jobs, and improve public welfare. However, traditional investments often do not comply with Islamic principles of justice and ethics, as they contain elements of usury (riba), gharar (gharar), and maysir (gambling). Therefore, the Islamic financial system offers an alternative option based on the principles of halalness, transparency, and social responsibility. The purpose of this study is to analyze the feasibility of investing in the halal creative industry according to Islamic financial principles, while simultaneously considering economic aspects and complying with sharia. The research method used is a qualitative descriptive approach using a literature review technique that examines literature on sharia economics, scientific articles, reports from Islamic financial institutions, and real-world data from the halal industry and creative economy in Indonesia. The analysis is conducted to assess the extent to which the application of sharia principles—such as the prohibition of usury (riba), gharar (gharar), and maysir (gambling)—affects the feasibility, profitability, and desirability of investing in the halal creative sector.