UTILIZATION OF DIGITAL CAMPAIGNS FOR ZAKAT AND WAQF
DOI:
https://doi.org/10.22373/aiszawa.v2i1.9178Keywords:
Zakat, Waqf, Literacy, Digital CampaignAbstract
Various studies have explored reforms in the fields of zakat and waqf, both traditional and modern. However, a crucial gap remains: educating the public, particularly Muslims, about the importance of zakat and waqf in building society. This reform must be balanced with public education on zakat and waqf literacy. In Indonesia, the potential for zakat reaches more than Rp327 trillion per year, while the potential for cash waqf is estimated at Rp180 trillion per year. However, the realization of zakat and waqf collection remains far below this potential. This gap between potential and realization presents significant challenges in terms of public education, awareness, and literacy. On the other hand, developments in digital technology open up significant opportunities to improve literacy conditions and increase public participation in zakat and waqf. Java has an internet penetration rate of 85%, followed by Kalimantan at 78.72%, Sumatra at 77.12%, Bali–Nusa Tenggara at 76.86%, Sulawesi at 71.64%, and Maluku–Papua at 69.26%. Three main points can be concluded. First, the urgency of digital campaigns in increasing zakat and waqf literacy through education, transparency of zakat and waqf institutions, and community participation. Second, the opportunities and challenges of utilizing internet penetration to expand the reach of zakat and waqf literacy. Third, strategies for increasing and strengthening zakat and waqf literacy through digital campaigns in the form of creative content, sharia crowdfunding, and collaboration with influencers.
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