TOURIST SATISFACTION AND BEHAVIORAL INTENTION IN A HALAL DARK TOURISM CONTEXT: CONCEPTUAL FRAMEWORK
DOI:
https://doi.org/10.22373/aiszawa.v2i1.8860Abstract
Post-tsunami, Aceh has established tourism as one of the main economic revitalization strategies. However, external shocks in the form of the covid-19 pandemic and slowing global economy have hindered the recovery of the Acehnese tourism sector. The formulation of appropriate strategies requires accurate input about the behavior of dark tourists. Therefore, this study aims to propose a framework for the development of halal dark tourism as a unique value proposition for the Acehnese tourism sector. This framework incorporates the determinants of local and foreign dark tourists’ satisfaction, revisit intention, and word-of-mouth (WOM). The framework can be a useful input for Acehnese tourism stakeholders to attract more tourists to Aceh. The study will use the quantitative survey design, collecting primary data using surveys. The study begins with a review of the literature, followed by the development of the instrument, pre-testing, and preliminary analysis.
References
Abubakar, A. M., Ilkan, M., Meshall Al-Tal, R., & Eluwole, K. K. (2017). eWOM, revisit intention, destination trust and gender. Journal of Hospitality and Tourism Management, 31, 220-227. https://doi.org/https://doi.org/10.1016/j.jhtm.2016.12.005
Alsiehemy, A. (2023). Events-Based Service Quality and Tourism Sustainability: The Mediating and Moderating Role of Value-Based Tourist Behavior. Sustainability, 15(21), 15303. https://www.mdpi.com/2071-1050/15/21/15303
Biran, A., Liu, W., Li, G., & Eichhorn, V. (2014). Consuming post-disaster destinations: The case of Sichuan, China. Annals of Tourism Research, 47, 1-17. https://doi.org/https://doi.org/10.1016/j.annals.2014.03.004
Bowal, S., & Ghosh, P. (2023). The influence of dark tourism motivational factors on revisit intention: a moderated mediation approach. International Journal of Tourism Cities, 9(4), 1046-1062. https://doi.org/10.1108/IJTC-01-2023-0003
Chen, C.-F., & Chen, F.-S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29-35. https://doi.org/https://doi.org/10.1016/j.tourman.2009.02.008
Coudounaris, D. N., & Sthapit, E. (2017). Antecedents of memorable tourism experience related to behavioral intentions. Psychology & Marketing, 34(12), 1084-1093. https://doi.org/https://doi.org/10.1002/mar.21048
Hasan, M. K., Abdullah, S. K., Lew, T. Y., & Islam, M. F. (2018). The antecedents of tourist attitudes to revisit and revisit intentions for coastal tourism. International Journal of Culture, Tourism and Hospitality Research, 13(2), 218-234. https://doi.org/10.1108/IJCTHR-11-2018-0151
Khil, W., Tono, M., Riztrya, N., Randi, & Lutpi, S. (2024). Dark Tourism As A Tourism And Culture Development Strategy In Indonesia. Reslaj: Religion Education Social Laa Roiba Journal, 6(3), 960 – 968. https://doi.org/10.47467/reslaj.v6i3.1486
Kim, Y. H., Jen, D., & and Chung, B. W. (2015). Involvement, Satisfaction, Perceived Value, and Revisit Intention: A Case Study of a Food Festival. Journal of Culinary Science & Technology, 13(2), 133-158. https://doi.org/10.1080/15428052.2014.952482
Kunwar, R. R., & Karki, N. (2019). Dark Tourism: Understanding the Concept and Recognizing the Values. Journal of APF Command and Staff College, 2(1), 42-59. https://doi.org/10.3126/japfcsc.v2i1.26731
Kuo, N.-T., Cheng, Y.-S., Chang, K.-C., & Hu, S.-M. (2018). Assessing the asymmetric impact of interpretation environment service quality on museum visitor experience and post-visit behavioral intentions: a case study of the National Palace Museum. Asia Pacific Journal of Tourism Research, 23(7), 714-733. https://doi.org/10.1080/10941665.2018.1488753
Lin, M. (2024). Understanding the influencing factors of tourists’ revisit intention in traditional villages. Heliyon, 10(15), e35029. https://doi.org/https://doi.org/10.1016/j.heliyon.2024.e35029
Lin, Y., Kelemen, M., & Tresidder, R. (2018). Post-disaster tourism: building resilience through community-led approaches in the aftermath of the 2011 disasters in Japan. Journal of Sustainable Tourism, 26(10), 1766-1783. https://doi.org/10.1080/09669582.2018.1511720
Liu-Lastres, B., Mariska, D., Tan, X., & Ying, T. (2020). Can post-disaster tourism development improve destination livelihoods? A case study of Aceh, Indonesia. Journal of Destination Marketing & Management, 18, 100510. https://doi.org/https://doi.org/10.1016/j.jdmm.2020.100510
Mehrabian, A., & Russell, J. A. (1974). The Basic Emotional Impact of Environments. Perceptual and Motor Skills, 38(1), 283-301. https://doi.org/10.2466/pms.1974.38.1.283
Melani, M., & Verinita, V. (2020). Pengujian memorable tourism experience (MTE) terhadap behavioral intention pada wisatawan di kawasan wisata bahari Sumatera Barat. Ekonis: Jurnal Ekonomi dan Bisnis, 22(2). https://doi.org/http://dx.doi.org/10.30811/ekonis.v22i2.1982
Muskat, B., Nakanishi, H., & Blackman, D. (2015). Integrating tourism into disaster recovery management: the case of the Great East Japan Earthquake and Tsunami 2011. CABI, 97–115. https://doi.org/10.1079/9781780643250.0097
Nugraha, K. S. W., Suryaningsih, I. B., & Cahyanti, I. D. (2021). Destination quality, experience involvement And memorable tourism experience: is it relevant for rural tourism? Management & Marketing, 16(1), 69-85. https://doi.org/10.2478/mmcks-2021-0005
Prodan, I. (2021). INDONESIA – A GOLDMINE OF DARK TOURISM DESTINATIONS. The Annals of the University of Oradea. Economic Sciences, 30, 136-139. https://doi.org/10.47535/1991AUOES30(1)013
Rindrasih, E. (2019). Life after tsunami: the transformation of a post-tsunami and post-conflict tourist destination; the case of halal tourism, Aceh, Indonesia. International Development Planning Review, 41(4), 517-540. https://doi.org/doi:10.3828/idpr.2019.15
Saryatun, S., Riptiono, S., Azizah, S. N., & Rhamdhani, I. M. (2024). Escalating the tourist revisit intention on the heritage destination with the memorable tourism experiences. MIX: Jurnal Ilmiah Manajemen, 14(2). https://doi.org/https://dx.doi.org/10.22441/jurnal_mix.2024.v14i2.012
Statistik, B. P. (2025a). Jumlah Perjalanan Wisatawan Nusantara Menurut Provinsi Tujuan (Perjalanan).
Statistik, B. P. (2025b). Persentase Penduduk Miskin (P0) Menurut Provinsi dan Daerah (Persen).
Su, L., R., S. S., & and Chen, X. (2016). The Impact of Perceived Service Fairness and Quality on the Behavioral Intentions of Chinese Hotel Guests: the Mediating Role of Consumption Emotions. Journal of Travel & Tourism Marketing, 33(sup1), 88-102. https://doi.org/10.1080/10548408.2015.1008668
Tan, G. A., & Lim, S. (2018). The “Pearl of the Orient” as a dark tourism destination in Malaysia. International Journal of Tourism Cities, 4(1), 68-80. https://doi.org/10.1108/IJTC-04-2017-0023
Torabi, Z.-A., Shalbafian, A. A., Allam, Z., Ghaderi, Z., Murgante, B., & Khavarian-Garmsir, A. R. (2022). Enhancing Memorable Experiences, Tourist Satisfaction, and Revisit Intention through Smart Tourism Technologies. Sustainability, 14(5), 2721. https://www.mdpi.com/2071-1050/14/5/2721
Wang, J., He, Q., Qian, L., & Wang, G. (2023). From ruins to heritage tourism sites: Exploring tourists’ perceptions, evaluations and behavioral intentions toward natural disaster sites. Tourism Review, 78(3), 949-965. https://doi.org/10.1108/TR-08-2022-0372
Wang, T.-L., Tran, P. T. K., & Tran, V. T. (2017). Destination perceived quality, tourist satisfaction and word-of-mouth. Tourism Review, 72(4), 392-410. https://doi.org/10.1108/TR-06-2017-0103
Wu, H.-C., & Cheng, C.-C. (2018). What drives supportive intentions towards a dark tourism site? International Journal of Tourism Research, 20(4), 458-474. https://doi.org/https://doi.org/10.1002/jtr.2196
Yu, C.-P., Chang, W.-C., & Ramanpong, J. (2019). Assessing Visitors’ Memorable Tourism Experiences (MTEs) in Forest Recreation Destination: A Case Study in Xitou Nature Education Area. Forests, 10(8), 636. https://www.mdpi.com/1999-4907/10/8/636
Zhang, X., Zhigang, C., & and Jin, H. (2021). The effect of tourists’ autobiographical memory on revisit intention: does nostalgia promote revisiting? Asia Pacific Journal of Tourism Research, 26(2), 147-166. https://doi.org/10.1080/10941665.2020.1718171
